Company
Perth-founded. Built for Australia.
A principal-led firm designed to put senior practitioners directly on the problem and stay accountable from decision through production and transfer.
- Practices
- 08PRACTICES · ONE ACCOUNTABLE SYSTEM
- Entry offers
- 08ENTRY OFFERS · 2–10 WEEK SCOPE
- Response standard
- 1 DAYPRINCIPAL RESPONSE STANDARD · AWST
Founder & principal
Sim Cuthbert
Strategy · architecture · governed AI and data delivery
Sound information and data architecture paired with pragmatic governance: cloud platforms, warehouses and analytics products that satisfy regulators, auditors and boards while still shipping at pace.
Book a principal sessionSenior data, AI and analytics executive with twelve years of enterprise delivery across energy, government, financial services, telecommunications and logistics. Retained on the mandates where reporting, regulation and engineering meet — and where boards, auditors and regulators read the output.
- YEARS · ENTERPRISE DATA & AI DELIVERY
- 12YEARS · ENTERPRISE DATA & AI DELIVERY
- BANK ACQUISITION · DATA MIGRATION LEAD
- US$1.3BBANK ACQUISITION · DATA MIGRATION LEAD
- NATIONAL CONNECTIVITY PROGRAMME · ANALYTICS LEAD
- A$4.5BNATIONAL CONNECTIVITY PROGRAMME · ANALYTICS LEAD
- CRITICAL DATA LOSS · LIVE BANKING CUTOVER
- ZEROCRITICAL DATA LOSS · LIVE BANKING CUTOVER
- Personally owns
- Decision framing, target architecture, assurance and executive readouts.
- Attribution standard
- Prior results are published as principal track record, never as firm-signed work.
- Continuity
- A second accountable owner on every engagement, with documented succession.
- Availability
- Direct booking, no gatekeeping form.
Flagship mandates
Work that survived scrutiny.
Board-visible, regulator-facing programmes led personally by our principal. Each entry names the client, the scale, the role held and the outcome evidenced.
- M-01
UnionBank – Citibank Philippines
US$1.3B consumer bank acquisition
Data migration workstream lead
Source-to-target mapping from Citi global schemas into Finacle 10 and TSYS, with Snowflake as the transformation, unit-test and reconciliation layer. Directed five data engineers through reconciliation and business-led UAT across New York, Manila and Zurich, and re-pointed roughly 1,500 downstream reports and dashboards.
Zero critical data loss, unbroken regulatory reporting, and privacy, AML and PCI DSS controls evidenced to Philippine central-bank standard (BSP Circulars 808 and 982).
- M-02
NBN Co
A$4.5B Regional Connectivity Program
Principal data analyst · governance forum chair
Led analytics for the federal programme connecting 150 regional towns and cities, replacing manual programme reporting with automated executive dashboards. Chaired the enterprise Data Design Governance Forum and implemented classification, ownership, metadata and lineage in Collibra. Migrated the warehouse estate to Snowflake on Azure from SQL Server and Oracle sources.
~30% reduction in analytics query times and reporting accurate and traceable to the standard expected of a Commonwealth GBE under PGPA Act and ANAO-grade scrutiny.
- M-03
Westpac (via Aware Services)
60 million rows of complaints data
Opportunity framing, architecture and delivery lead
Replaced fragmented Excel and Access analysis with an NLP complaints sentiment engine — Alteryx pipelines, Python and R models, Microsoft Cognitive Services, Teradata and Tableau — with human-in-the-loop review for hardship and conduct cases.
82% model accuracy, near-real-time complaint trend and rework visibility for operations and executives, operating within ASIC RG 271 obligations.
- M-04
Origin Energy (via Atturra)
AWS · Snowflake · Matillion · Dell Boomi
Solution design and delivery lead
Built the cloud data platform and IoT telemetry pipelines, integrating oil, water pressure and gas sensor data into Snowflake with automated ETL and executive KPI reporting used by engineers and senior executives alike.
Manual data processing eliminated and reporting cycles materially accelerated.
- M-05
Private investment group
Fifteen-agent LLM estate
Architect and delivery principal
Production-grade market-intelligence and decision-support platform on React, TypeScript and PostgreSQL, integrating live market, macroeconomic and alternative-data feeds — with per-agent model scoping, guardrails and a governance map defining what each agent may read, act on, and must escalate to a human.
NIST AI RMF and ISO/IEC 42001-aligned controls embedded by design, so automation clears security and compliance review rather than stalling at pilot.
Track record
Twelve years, named organisations.
Consulting, government-owned enterprise and in-house data leadership — the tenure behind the practice.
- 2024 — present
Type 8 Digital / independent advisory
Principal — AI, automation and data advisory
Financial services and investment clients (engagements under NDA): agentic AI, intelligent automation and data platform strategy.
- 2022 — 2024
Atturra (ASX: ATA)
Senior data consultant
Energy, retail and financial services pursuits and delivery; led the UnionBank–Citibank data migration workstream.
- 2022
NBN Co
Principal data analyst
Regional Connectivity Program analytics; chaired the enterprise Data Design Governance Forum.
- 2020 — 2022
Aware Services (Dentsu / Merkle)
Senior data consultant
Westpac, Pepper Money, Transport for NSW and APA Group analytics and machine-learning delivery.
- 2019 — 2020
Datacom
Data scientist
Lead data scientist for the Australian Taxation Office and Services Australia; won Datacom's 2019 Data Innovation Hackathon.
- 2018 — 2019
Centurion Logistics / CFC Group
Data scientist
Pricing, scenario and tender models underpinning multi-year mining and logistics contracts.
Selected client organisations
Credentials
Qualified for the room.
Two masters degrees and a commerce foundation, matched with the architecture, governance and platform certifications that make senior recommendations defensible.
Degrees
- Master of Information Technology Management, 2025 — High Distinction average
- Master of Data Science, Deakin University, 2021
- Bachelor of Commerce, Curtin University, 2012 — double major, Accounting and Finance
Architecture & governance
- TOGAF 9 Part 1 (2025)
- Enterprise Architect in Practice, CompTIA (2025)
- Enterprise Architect in Practice, Project Management Institute (2025)
- COBIT — Design & Implementation (2025)
- ITIL Foundation 4 (2025)
Platform & engineering
- Kubernetes & Cloud Native Associate (2025)
- Docker (2025)
- Matillion ETL Architecture Diploma (2023)
- Boomi Integration Essentials (2023)
- Alteryx Certificate (2021)
Sectors delivered
- Energy & resources
- Banking & financial services
- Federal & state government
- Telecommunications
- Logistics & mining services
- Retail
- Health
Frameworks worked to
- PCI DSS
- NIST AI RMF
- ISO/IEC 42001
- ASIC RG 271
- PGPA Act / ANAO
- BSP 808 & 982
- Privacy & AML
Operating model
A founder-led core, a senior bench and governed partners.
Work is intentionally matched to capacity. Where a partner delivers, we name them and retain architecture and assurance accountability.
Principal-led delivery
Named senior practitioners stay close to discovery, architecture, code, assurance and executive decisions. The people presented are the people accountable.
Engineering, not slideware
Every recommendation connects to a reference architecture, working asset, control, implementation path and measurable decision.
Sovereign and local
Australian ownership, local context, privacy fluency, residency choices and clearance pathways are designed in — not added as an upsell.
Evidence over theatre
Every number carries context and a source. Every method states assumptions. Every case separates individual track record from firm-signed work.
Faster first value
Productised diagnostics create a decision, blueprint or production pattern in weeks, then earn the right to expand.
Build to transfer
Clients receive maintainable systems, documentation, controls and trained teams — not dependency by design.
Careers
Consequential problems, serious peers.
We hire principals, architects, engineers and specialists — not resources. You will own work end to end, publish your thinking and sit in front of the client who depends on it.
Join the talent network- 01
Diagnose
Establish the decision, baseline, constraints, evidence quality and risk — not a generic discovery phase.
- 02
Design
Create target architecture, operating model, controls, investment logic and measurable acceptance criteria.
- 03
Build
Ship working slices early with automated testing, security, observability and client participation.
- 04
Assure
Trace outcomes to evidence; test privacy, cyber, accessibility, data quality, model performance and resilience.
- 05
Operate
Where contracted, run with clear SLAs, incident and change processes, evidence packs and continuous optimisation.
- 06
Transfer
Leave code, documentation, training, ownership, recovery paths and a team able to continue without dependency.
Type 8 Digital Pty Ltd · Perth-founded. Built for Australia. · Principal response within one business day, AWST.